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For the subject of the book is not the writing of mail-order copy. by quoting a statement by Clyde Bedell from How to Write Advertising That Sells: The head about another product, one with built-in desirability—and it starts a torrent of sales.
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Old school copywriting books tell you to write copy like you're trying to get the The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells by Bob Bly For example, if you're writing copy to sell an ebook, you can offer an
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